1. First you have to define your property.  Are you in the city, suburb, country?
2. Then, what is your advertising budget?  How much do you want to spend?  How much can you spend?
3. What is your time frame to sell?  Believe it or not if you have found another home or your banker is knocking on your door with a foreclosure notice, it makes a difference in what you do.  If you have time or if you have to sell fast!
4. We are in a "buyers" market so the first issue is pricing.  Price your home wrong and you will sell too cheap and leave money on the table.  Price to high and you will help sell other homes around you.
5. Pricing too high will mean your home will sit on the market and eventually sell for a lower price when you price your home competitive with others of equal condition, size and location.

Promoting is all about time frames.  You see yard signs...well they still work no matter what anyone says.  The other issue you are facing is promoting outside of your neighborhood.  Your neighbors may know your home is for sale but does anyone else?

Do you use the newspaper? Cable TV if available? Do you hire a service?  These are questions you will have to answer based on your own choices and time frames.

The next post will discuss selling options so you can choose what selling option will best meet your needs.

Here is a link with more information that could help you. 

I know this is a real estate company but they are very unique.  They are willing to help For Sale Buy Owers in Michigan.  They don't care how you sell as long as you sell if that is your goal.  My kind of company.  They have a FSBO or "For Sale By Owner" program that is a Flat Fee and you can choose the level of representation for yourself.  You can even add the MLS feature on the Realtors MLS not some make believe MLS.

http://www.flexitrealty.com/For_Sale_By_Owner_Option/page_1985786.html